Revenue Marketing for Software Companies
Oak Hill Growth helps early-stage software companies build the revenue infrastructure they don't have yet—strategy through execution, across the full marketing stack. One senior operator. No handoffs. No fluff.
Sound Familiar?
Most agencies hand you a playbook and call it strategy. Most fractional CMOs hand you a deck and call it leadership. Meanwhile, these problems persist:
You're spending on ads, content, and events but have no end-to-end tracking connecting marketing activity to pipeline and revenue. When the CEO asks for ROI, you're scrambling.
HubSpot or Salesforce is partially implemented. Lead scoring doesn't exist. Automations are broken or nonexistent. Your sales team doesn't trust the data—and they shouldn't.
Your competitors outrank you for every term that matters. Your content is generic. You have no SEO or GEO strategy, and no one on the team knows where to start.
You're running ads on Google and LinkedIn but can't trace a single dollar to a closed deal. The last agency reported on clicks and impressions. You need pipeline.
Your product-led motion brings in free users, but you haven't built the marketing infrastructure to identify the good ones, nurture them, and turn them into paying customers.
Your team is busy—webinars, blog posts, campaigns—but nothing connects. There's no unified strategy, no compounding effect, and no one who can see the full picture.
What Marketing Leaders Are Saying
We hired a fractional CMO at $10K/month. He gave us a strategy deck in month 1. Then for 5 months he showed up to a weekly call, asked 'how's it going?' and billed us $10K. He didn't DO anything.
Software Founder — r/SaaS
We've spent $400K on marketing this year and when I ask my marketing lead what's driving pipeline, she says 'it's hard to attribute.' That's not an answer. That's a confession.
Software Founder — r/SaaS
My internal team was spending 60% of their time managing agencies rather than doing marketing. We'd created a management layer, not a marketing capability.
VP Marketing — Pavilion Community
I asked 5 agencies what they would do to improve our free-to-paid conversion rate. All 5 proposed top-of-funnel content strategies. Not a single one talked about onboarding flows or product analytics.
PLG Founder — OpenView Community
The agency's pitch team had 50+ years of combined experience. The team actually working on our account had less than 5.
Marketing Director — r/digital_marketing
We hired a fractional CMO at $10K/month. He gave us a strategy deck in month 1. Then for 5 months he showed up to a weekly call, asked 'how's it going?' and billed us $10K. He didn't DO anything.
Software Founder — r/SaaS
We've spent $400K on marketing this year and when I ask my marketing lead what's driving pipeline, she says 'it's hard to attribute.' That's not an answer. That's a confession.
Software Founder — r/SaaS
My internal team was spending 60% of their time managing agencies rather than doing marketing. We'd created a management layer, not a marketing capability.
VP Marketing — Pavilion Community
I asked 5 agencies what they would do to improve our free-to-paid conversion rate. All 5 proposed top-of-funnel content strategies. Not a single one talked about onboarding flows or product analytics.
PLG Founder — OpenView Community
The agency's pitch team had 50+ years of combined experience. The team actually working on our account had less than 5.
Marketing Director — r/digital_marketing
About
I started in software marketing managing PPC campaigns. Over the next 18 years, I worked my way from individual contributor to Head of Marketing—but I never stopped being hands-on. At every company, from 20-person startups to publicly traded corporations, I was the person in the CRM, in the ad accounts, in the analytics, building the landing pages and writing the copy.
That's what makes Oak Hill Growth different. I've led teams and managed multi-million dollar budgets, but I've also been the solo marketer who built everything from scratch. I know what companies need at every stage because I've lived every stage.
Curious what I'd do for your company?
Book a Free 30-Min Consultation →The Oak Hill Difference
Most consultants give you a plan and wish you luck. I've spent 18 years doing every part of marketing myself—at companies from seed stage to public enterprises. I don't just tell you what to do. I build it, launch it, measure it, and optimize it.
Not An Agency
When you hire Oak Hill Growth, you get me—a senior operator with 18 years of experience. The person who diagnoses the problem is the same person who fixes it. No handoffs, no account managers, no B-team.
Not A Fractional CMO
Strategy decks don't generate pipeline. I go into your HubSpot, build the workflows, launch the campaigns, fix the tracking, create the dashboards, and optimize the funnel. You get a CMO's brain with an operator's hands.
Full-Stack Execution
PPC, SEO, website optimization, CRM architecture, marketing automation, analytics, ABM, PLG—I've built and run all of it. Startups don't need five specialists who don't talk to each other. They need one person who connects every dot.
Revenue-First
Every engagement starts with building end-to-end tracking so we know exactly what drives revenue. No vanity metrics. No hiding behind "brand awareness." If it doesn't connect to pipeline, we fix it or kill it.
Why It's Different
The Usual Way
Strategy deck delivered, then “good luck”
Junior account managers do the actual work
Reports on clicks and impressions
6-month contracts before you see results
Specialists siloed by channel
“It’s hard to attribute”
Our Way
Strategy built, launched, and optimized by the same person
You work directly with an 18-year veteran—no handoffs
Reports on pipeline, revenue, and ROI
Month-to-month. Results speak for themselves
One operator who connects every dot across the full stack
End-to-end tracking from first touch to closed deal
See how this approach could work for your team.
Let's Talk →What I Build
I help software companies build repeatable, scalable, and trackable revenue engines. Here's what that looks like in practice:
Help your team harness AI to work smarter, move faster, and stay ahead of the curve.
Build the foundation so you know exactly what's driving pipeline—and what isn't.
Launch and optimize paid channels with full tracking from click to customer.
Get found in Google and AI engines by the people who are looking for what you sell.
Turn free users into paying customers with a systematic growth engine.
Your website should be your best-performing marketing channel. I make that happen.
Targeted programs that partner with Sales to accelerate enterprise deals.
Turn raw data into clear decisions with dashboards and reporting that actually get used.
Track Record
These aren't projections. These are results I've delivered as a hands-on operator—building and executing the marketing that drove these outcomes.
Let's Talk
Book a free 30-minute consultation. I'll give you an honest assessment of where your marketing stands and what it would take to fix it—whether you work with me or not.
Book a Free Consultation →